Printworx Blog

Infographics: grab readers’ eyeballs and pour your story in

Kathy Dickinson - Friday, October 19, 2012

Imagine hiring a stunningly attractive spokesperson to talk about your company—one whose appearance and delivery are so alluring, so riveting, that no one—clients, prospects, media, competitors—can tear their eyes away from the story that’s being told. And when ‘The End’ comes, the audience’s perception of you is totally transformed. That’s what infographics can do. An infographic (sometimes called a “visualization”) is a customized composition of—you guessed it—information (stats, data, knowledge, a timeline) and graphics, such as photos, illustrations and creative type treatment. Traditionally a mainstay of science and academia, infographics have emerged as a favored marketing tactic among brands and companies of all types and sizes. Quintessential marketing tool From a marketer’s perspective, there’s much to love about infographics. They’re attention grabbing and easily understood. Infographics enable you to present data- or stat-heavy content such as chronology, hierarchy, process and technology in an aesthetically pleasing way that gives word-weary readers a visual change of pace. They’re also versatile enough to enhance any print or online channel, from ads and direct mail to blog posts and social media. Done well, infographics can help your company:

 

  • Increase brand credibility, authority and awareness
  • Build links to social networking and bookmarking sites
  • Boost SEO and rank higher in the search results
There are no hard and fast rules for creating infographics, and no limits, except your imagination and, of course, your budget. Outsourced infographics can cost several hundred to several thousand dollars, depending on size, quality, complexity and how you promote them. More channels or desired impressions equal a higher investment. If your graphic goes viral or is cited by trade or mainstream media, congratulations! You’ve attained infographic nirvana and will soon be the envy of your competitors. A well-executed infographic can bring almost any data-intensive story to life in a fresh and compelling way. And unlike a stunningly attractive, flesh-and-blood spokesperson, they’ll never pout, sulk or ask for a raise. Want some examples and ideas to get started? Feast your eyes on Pinterest’s extensive collection of infographics.
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