Printworx Blog

Why You Should Get Excited About Emotional Branding

Scott Krakoff - Tuesday, May 13, 2014

 

Globalization, low-cost technologies and saturated markets are making products and services interchangeable and barely distinguishable. As a result, today’s brands must go beyond face value and tap into consumers’ deepest subconscious emotions to win the marketplace.

 

The Role Of Brands Is Changing

In recent decades, the economic base has shifted from production to consumption, from needs to wants, from objective to subjective. We’re moving away from the functional and technical characteristics of the industrial era, into a time when consumers are making buying decisions based on how they feel about a company and its offer.

 

BusinessWeek captured the evolution of branding back in 2001:


“A strong brand acts as an ambassador when companies enter new markets or offer new products. It also shapes corporate strategy, helping to define which initiatives fit within the brand concept and which do not. That’s why the companies that once measured their worth strictly in terms of tangibles such as factories, inventory and cash have realized that a vibrant brand, with its implicit promise of quality, is an equally important asset.”

 

I’d take it a step further and suggest that the brand is not just an important part of the business — it is the business. As Dale Carnegie says:

“When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion.”

 

Comments
Learn more about United Kingdom on Wikipedia commented on 03-Oct-2014 12:01 PM
Heya i'm for the first time here.I came across thiss board and
I find It truly helpful & it helped me outt much. I am hoping too give something again annd aid
others like you helped me.
used Recumbent Bikes commented on 03-Oct-2014 02:23 PM
Hurrah! Finally I got a website from where I be
capable of really get valuable facts concerning my study and knowledge.
gunship battle helicopter 3D Hack free download commented on 03-Oct-2014 05:37 PM
Right here is the perfect webpage for everyone who would like to find
out about this topic. You know a whole lot its almost tough to argue with
you (not that I actually will need to…HaHa). You definitely put a
fresh spin on a topic that's been discussed for ages. Excellent
stuff, just wonderful!
remove XP Antivirus 2014 commented on 03-Oct-2014 06:58 PM
Your mode of explaining the whole thing in this post is actually good,
all can simply know it, Thanks a lot.
agen tangkas commented on 05-Oct-2014 06:49 PM
There are a lotof live media, in them, mobile GPRS,
 internet service, cable or digital TV,radio etc are called the media that can deliver you thelive sports updatesand side by side the most important news of thetime.

You could develop a casino meeting where the amount of business a
salesperson brings in over a specified timeframe equates
to receiving some chips that can be used during the sales meeting.
The site also offers betting tutorials which are helpful guides for new punters.
Ex Recovery System On Yahoo commented on 06-Oct-2014 03:04 AM
whoah this weblog is excellent i love reading your articles.
Stay up the great work! You already know, a
lot of persons are searching round for this info, you could aid
them greatly. Ex Recovery System On Yahoo
anchor text commented on 08-Oct-2014 03:29 AM
Remarkable issues here. I'm very happy to peer your article.

Thanks so much and I'm having a look ahead to touch you.
Will you please drop me a mail?
daf retro renovation bathroom commented on 08-Oct-2014 03:43 AM
Is this site a virus free? My computer give me an alarm
forge of empires cheats commented on 09-Oct-2014 05:33 AM
Consider this, spoken at the tender age of 14
by the uncompromising Noah Tuigamala 'Taking a walk across hot coals will inevitably
hurt your feet. Consider M-16s, AK-47s, grenades and various other weapons of devastation which
you could get and designate to your individual mercenaries.
" One of those grand narratives, which in fact was the one that singlehandedly dominated the way of thinking of the modern world, was the notion that Enlightenment thinkers conquered ignorance and superstitions of the pre-modern world by promoting scientific knowledge to replace religiously laden ideas considered to be the culprit of centuries old of intellectual and cultural stagnancy.
Drakensang Wiki commented on 09-Oct-2014 09:58 PM
Wonderful work! That is the type of information that are meant
to be shared around the net. Disgrace on Google for not positioning this
post upper! Come on over and talk over with my website .

Thanks =)
removals spain commented on 10-Oct-2014 09:19 AM
Outstanding post but I was wondering if you could write a litte more on this subject?
I'd be very thankful if you could elaborate a little bit more.
Many thanks!
suffix commented on 10-Oct-2014 03:01 PM
I'm not sure why butt this bkog is loading very slow for me.
Is anyone else having this issue orr is it a issue on my end?
I'll check back later on and see if the problem still exists.
castle clash hack commented on 10-Oct-2014 10:58 PM
What's up to all, since I am truly keen of reading this web site's post to be
updated daily. It carries fastidious data.
Best Cheap Tv For Gaming commented on 11-Oct-2014 01:17 AM
It's remarkable to visit this web page and reading the views of
all friends about this post, while I am also eager
of getting experience.
Computer commented on 12-Oct-2014 06:29 AM
Excellent site. Lots of useful information here.
I'm sending it to a few friends ans also sharing in delicious.
And naturally, thanks for your effort!
trafic Organique commented on 12-Oct-2014 11:47 PM
certainly likе ƴour web-site hοwever you need tο test thе spelling on seveгal of
уߋur posts. Many of them аre rife with spelling issues and I
find it veгy troublesome tߋ tell the truth oon the οther hand I'll Ԁefinitely сome bɑck аgain.
phyto sc commented on 15-Oct-2014 03:51 PM
I was recommended this blog by my cousin. I am not
sure whether this post is written by him as nobody else know
such detailed about my trouble. You're amazing! Thanks!
Coffee commented on 15-Oct-2014 07:45 PM
It is perfect time to make some plans for the future and
it's time to be happy. I have read this publish
and if I may just I desire to suggest you some interesting
issues or tips. Perhaps you can write subsequent articles
referring to this article. I want to learn even more issues about it!
forge of empires hack key commented on 15-Oct-2014 08:47 PM
Hey, I think your website might be having browser compatibility issues.
When I look at your blog site in Firefox,
it looks fine but when opening in Internet Explorer, it has some overlapping.

I just wanted to give you a quick heads up! Other then that, awesome blog!
Life Selector Software Hack Credits Generator commented on 16-Oct-2014 01:24 AM
It's an remarkable post in favor of all the web visitors; they will
get advantage from it I am sure.
tallyseo commented on 17-Oct-2014 07:00 PM
Someone essentially help to make seriously posts I'd state.
This is the first time I frequented your web page and to this point?
I amazed with the analysis you made to create this actual put up incredible.
Wonderful process!
Bath Lovely Bath at your home commented on 18-Oct-2014 09:42 PM
This article is really a good one it helps new the web people, who are wishing in favor of blogging.
sell a laptop commented on 19-Oct-2014 06:31 PM
My relatives always say that I am killing my time here at net, but I know I am getting
experience every day by reading such good content.
costume capelli new commented on 21-Oct-2014 09:38 AM
Aw, this was an extremely good post. Spending some time and actual effort to make
a really good article… but what can I say… I procrastinate a lot
and don't manage to get anything done.
Avis commented on 21-Oct-2014 06:54 PM
Attractive component to content. I simply stumbled upon your web site and in accession capital to claim that I
acquire actually loved account your weblog posts.

Anyway I will be subscribing to your augment and
even I achievement you get admission to persistently quickly.

Post a Comment




Captcha Image

Trackback Link
http://www.printworx.cc/BlogRetrieve.aspx?BlogID=12937&PostID=467497&A=Trackback
Trackbacks
Post has no trackbacks.

EMPLOYMENT  |  CONTACT US  |  PORTFOLIO